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the romney campaign feels it's important to reach them. it's been doing spanish language ads in that market. so far the obama campaign hasn't matched them. it's an interesting development. >> woodruff: tell us what kinds of ads you're seeing the campaigns running there >> well, it's interesting because, you know, as we all know, you know, president obama has been down this road before. he did very well with hispanic voters four years ago, winning something like 67% of the hispanic vote nationwide. in north carolina, the hispanic vote while small can be significant. that's a state where president obama only won by 14,000 votes four years ago. there's many more hispanic voters than that. i think the philosophy or the strategy for the romney camp is to try to win some of those voters back. they're doing it by going on the air with advertising. a lot of the advertising is advertising introducing mitt romney to voters because aate lot of people don't know him. biographical ads. you have some with his son craig who is a fluent spanish speaker, s
the romney campaign feels it's important to reach them. it's been doing spanish language ads in that market. so far the obama campaign hasn't matched them. it's an interesting development. >> woodruff: tell us what kinds of ads you're seeing the campaigns running there >> well, it's interesting because, you know, as we all know, you know, president obama has been down this road before. he did very well with hispanic voters four years ago, winning something like 67% of the hispanic...
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Sep 28, 2012
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we know that. >> woodruff: what about the romney camp? what are they doing? >> they're doing a little bit more traditional. they're reaching out on facebook and twitter and on their mobile app they're geotargeting people meaning when you say you live in the district of columbia or you live in florida ther able to target the early voting to your city. >> the romney campaign working with google. what they do is you buy up popular search terms so that you have a way of serving up your ads to people who might be interested in politics. >> brown: so there's a way for all kinds of voters to interact if you live in a state where there's early voting. >> 72 states are allowing in person voting. >> brown: what about twitter? you were telling me there's a twitter presence here, too. >> there is a twitter presence and we're finding people on twitter-- and i think we might have said this before at some point-- they are very emotionally-- can get very emotionally involved and emotionally attached to the people they're communicating with on twit sore if there's something t
we know that. >> woodruff: what about the romney camp? what are they doing? >> they're doing a little bit more traditional. they're reaching out on facebook and twitter and on their mobile app they're geotargeting people meaning when you say you live in the district of columbia or you live in florida ther able to target the early voting to your city. >> the romney campaign working with google. what they do is you buy up popular search terms so that you have a way of serving up...
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Oct 2, 2012
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if romney needs to be on offense all the time he probably wants to put romney on defense for some of this. he probably also wants to address the idea that this disappointment in his economic performance and make the case as he's been making and his campaign appearances that he inherited a difficult situation, things are moving in the right direction although he understands people are still hurting. >> woodruff: how do you see what the obama camp believes they've got to do? >> susan is right. they don't want to be on the defensive. they don't want to make the mistake. you know, this is the kind of campaign where mitt rom needs to do more than have a draw. he needs to make a case. i think it's going to be awfully hard for him to close the imp thee gap given the context of "washington post" had an empathy gap. he has to change the dynamic. it's up to the president to answer each and all of the charges. so far the obama campaign has done a good job in talking about whose fault is the economy and how they have tried to respond. >> woodruff: what does it mean to change the dynamic of the r
if romney needs to be on offense all the time he probably wants to put romney on defense for some of this. he probably also wants to address the idea that this disappointment in his economic performance and make the case as he's been making and his campaign appearances that he inherited a difficult situation, things are moving in the right direction although he understands people are still hurting. >> woodruff: how do you see what the obama camp believes they've got to do? >> susan...
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>> that's what romney has to do. >> woodruff: if that's what romney needs to do, david, what about the the president? is there as much pressure on the president tonight as governor romney? >> no, he's ahead. but it's closed from a week ago. maybe there's a four-point national gap, it's closed to maybe a 2.5-point gap and even in some of the swing states we have seen a tightening in the polls and that's because the underlying dynamic of the race is still the underlying dynamic. the country is still headed in the wrong direction. there's still a desire to change. there's still a desire to replace the president. i guess for him i'd go back to the single most impressive speech of the year, bill clt's speech, which was also the wonkiest speech of the year. i would not shy away from being wonky. not that everybody is going to follow every medicare reform plan you have, economic policy you have. they want to be treated like adults. if the president gives us a hint of an agenda that would be a breakthrough. >> could you dissent a little from david. we have the highest right direction number si
>> that's what romney has to do. >> woodruff: if that's what romney needs to do, david, what about the the president? is there as much pressure on the president tonight as governor romney? >> no, he's ahead. but it's closed from a week ago. maybe there's a four-point national gap, it's closed to maybe a 2.5-point gap and even in some of the swing states we have seen a tightening in the polls and that's because the underlying dynamic of the race is still the underlying dynamic....